Amid the harsh situation due to the long-drawn pandemic, this woman entrepreneur from Manipur is not only thriving her baking business but also adding sweetness to many young women’s lives belonging to the marginalised community.
Meet Elizabeth Meitram, the proprietor of Elle’s Cakes & Bakes and whose work is best known for her signature whipped cream icing cake in the state. As claimed by her, she was the first person who introduced the whipped icing for cakes in Manipur and so far, well received by her customers.
This interior designer-turned-baker, Elizabeth opened her first food store under the brand name Elle’s Bakes & Cakes in 2010 in Imphal and became the pioneer in bakery-with-cafe concept in Manipur.
However, her baking career has a humble beginning.
“I started my baking career working out of home as a hobby; I would bake birthday cakes for family and friends as early as 2000. But I started doing it on a regular basis after my marriage in 2006. Soon, people in my locality and beyond came to know about it and they would request me to bake for birthdays. I had then started taking orders even for weddings for friends and acquaintances,” said Elizabeth.
Reference: East Mojo