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After Highlight from Manipur, Nestle Apologized for KitKat Packaging

  by NEWSNER , 2021-04-24 13:54:35


After Highlight from Manipur, Nestle Apologized for KitKat Packaging

FMCG major Nestle India on Friday apologised for wrongly depicting Manipur’s Keibul Lamjao park location in Meghalaya on the packaging of its KitKat chocolate after objection by authorities from the government.

 

The packaging of the actual batch of the KitKat travel break chocolate had also displayed an image of a lesser panda, a species that's not found at the Keibul Lamjao park.

 

“While we occupy the home, the KitKat travel break packs were aimed toward bringing a smile in these tough times by celebrating beautiful locations. We got it wrong with the situation of 1 of the packs celebrating wildlife and that we sincerely apologise for this unintentional error,” a spokesperson of Nestle India said.

 

The spokesperson further said, “We are launching two new packs as soon as possible to bring backlight the sweetness of those destinations. These packs celebrate Keibul Lamjao park, Manipur and Balpakram park, Meghalaya.”

 

On Thursday, during a letter to Nestle India CMD Suresh Narayanan, Manipur Principal Chief Conservator of Forests (Wildlife) and Chief Wild Warden, AK Joshi had acknowledged that within the wrapping pack of KitKat chocolate, the situation of Keibul Lamjao park has been shown in Meghalaya, which is factually incorrect because the only floating park within the world is situated in Manipur.

 

Moreover, accusing the corporate of “gross misrepresentation of facts”, Joshi also objected to the display of an image of a lesser panda, a species which isn't found at Keibul Lamjao park within the same cover of the KitKat chocolate.

 

“This communication is, therefore, to tell you of this gross misrepresentation of facts which is protested by the authorities concerned within the State of Manipur,” Joshi had written to Narayanan seeking a “fast and adequate redressal”.