by NEWSNER , 2021-07-30 10:32:03
With the production of the first Indian organic Kiwi wine produced from their wine cellar in the Hong hamlet of Ziro valley, in Arunachal Pradesh in 2017, Tage Rita became an entrepreneur.
Rita's Kiwi Wine is one of India's greatest organic alcoholic beverages, with the brand name 'Naara Aaba' (that's how their children approached their last-ever-law father). It retains all its vitamins and minerals.
Rita is a farmer's daughter from Hong village and is part of the Apatanian community noted for its social forestry system.
“Takhe Tamo, my husband, actually wanted to start a winery. He loves wine. He would educate me too on wines. I was a bit apprehensive as I knew the process would be difficult,” The 40-year-old confesses.
The pair spent two years discussing the topic before deciding finally to establish a winery. They approached a bank with a report on the proposal to finance the purchase of watercraft, machinery and other infrastructure, and on 1 January 2016 opened the winery.
The company owning the Naara Aaba brand, Lambu-Subu Food, had started with kiwi but is now also into making pear, peach and wild apple wine. The batch generates 60,000 litres. The bottle price for Rs 1200 is 750 ml, 13 percent alcohol. Rs 1200 per bottle.
Naara Aaba is an organic wine certified. The organic, fruit, yeast, and sugar, are certified in every ingredient utilised. It begins with hand collection and carrying the fruits to the winery where they are sorted, cleaned and graded.
Rita states that the market for alcohol is dominated by trade unions with influential people. Her wine brand was boycotted throughout the state during the last four years. Only two of 25-30 distributors are promoting her wine.
Rita praises the Ministry of Trade and Industry APEDA, who has obtained her export licences, for the Agricultural Produce Export Development Authority (APEDA).
They connected them with buyers and assisted in carrying out further promotions. APEDA is ready for cold storage and fridge supply infrastructure. There is no cold storage facility in Arunachal.
"Many foreigners wondered if in their own nations they might obtain this wine. Good hotels have invited me for a few more shows. Thus, thanks to APEDA, I received such a wonderful response," she explains.